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        Department of Marketing

        Our Department of Marketing is all about understanding what consumers need and want—and how to deliver it. Our professors believe in combining foundational knowledge, hands-on research, and real-world experience so that you'll become a savvy, in-demand marketer.

        Undergraduate Programs

        Marketing Major

        Sharpen your interpersonal, creative, and analytical skills to make strategic business decisions about products, prices, advertising, retailing, and public relations.

        Explore Marketing

        Marketing Minor

        Learn the foundations of marketing theory and practice. Because this minor is made up entirely of electives, you have the opportunity to explore your particular interests in the field, deepening your knowledge in areas that excite you the most.

        Explore Marketing Minor

        Get to Know Us!

        Department Chair

        Chris Hopkins, PhD, serves as Department Chair of Marketing.

        Meet the Chair

        Expert Educators

        Get to know the faculty and staff who will guide you through your program.

        Explore Faculty

        Contact Us

        The Department of Marketing understands that teaching, research, and service go hand-in-hand in the personal and career growth for our graduates.

        Dr. Chris Hopkins

        Dr. Christopher D. Hopkins

        Department Chair
        McLain Family Professor of Marketing